Client: MudUp–The Alliance for Puget Sound Shorelines
Project: Integrated Brand Awareness Campaign
Agency: egg
Project: Integrated Brand Awareness Campaign
Agency: egg
MudUp was a two-year alliance between The Nature Conservancy, Land for the Public Trust, and People For Puget Sound, in an effort to clean up Puget Sound. I worked on the second-year phase of the project, continuing to build brand awareness and recruiting participants in the clean-up effort. Elements of the campaign included a website where Puget Sound advocacy groups could post upcoming events, a transit and print campaign, TV and radio spots, an event booth and collateral, and various sightings of the Mud Monster at local events.
Event poster to display in MudUp booth.
Event poster. Volunteers would fill in the three goals above with marker to show progress at each event.
Wallet card activity with tear-off tab for capturing email addresses.
Cheers for the Mud Monster to perform with a high school cheersquad at a local event.
MudUp website, where local advocacy groups could post relevant events to the calendar
